The reason Apple did not launch a mini version in the iPhone 14 Series

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2022-07-28 01:24:54

Apple is ready to launch the iPhone 14 series but there is no mini version to go with it. iPhone 14 Series will include 4 models: iPhone 14 and 14 Max with 6.1-inch screen, iPhone 14 Pro and 14 Pro Max with 6.7-inch screen. In the future, Apple may change its mini series to the next-generation iPhone SE. Let’s find out the reasons why Apple removed the mini version from the 14th generation.

What happened to the iPhone 12 mini and 13 mini?

In 2020, Apple launched a miniature flagship in the form of iPhone 12 mini with a 5.4-inch screen that attracted a lot of attention. Massive rave reviews on social media and influencers led everyone, including Apple, to predict it would do well.

However, when looking at the sales numbers, the truth is that the iPhone 12 mini is not attractive enough. According to a report by analyst CIRP, the iPhone 12 mini accounted for only 6% of the total sales of the iPhone 12 Series in the first 2 months of its launch. Meanwhile, the standard iPhone 12 had sales of 27%, and the iPhone 12 Pro and 12 Pro Max both recorded sales of 20%, respectively. What is surprising is that the iPhone 12 mini is sold at a very affordable price for everyone, starting at $ 599 compared to $ 699 for the standard version.

The same thing happened in September 2021, when Apple launched its iPhone 13 series. Despite improving battery backup and screen brightness, the iPhone 13 mini did not sell well. Another report from CIRP suggested that the iPhone 13 mini accounted for only 3% of total iPhone 12 sales in Q2.

Today, users still prefer previous generation flagships including iPhone XR, iPhone SE, iPhone 11 over the current generation mini. The CIRP report even claims that the iPhone XR, iPhone SE, and iPhone 11 perform better than the iPhone 12 mini.

The reason Apple stopped producing iPhone 14 mini

One of the most logical reasons behind the decline in sales of the aforementioned mini series is that Apple’s flagship models are increasingly having large screens and users tend to consider them as high-end products with screens. bigger and more beautiful.

Therefore, when the iPhone XR, iPhone 11 and other iPhone models have larger screens, it makes the mini version not considered a premium product. Moreover, the mini version of iPhone 12 and iPhone 13 is also more expensive than older models with large screens that make it unpopular with users.

Second, Apple is facing a severe chip shortage. This shortfall is due to abnormal chip demand and supply chains and many other causes including the impact of the Covid-19 pandemic.

It is completely understandable that Apple stops allocating resources to a product that is not very profitable for them. However, it is possible that in the future Apple will bring back its mini flagship but with a different name.

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