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Popular English Premier Football Club Manchester City will launch its own blockchain-based fan token. The event promises to airdrop tokens for free to previously registered Citizen fans.
Manchester City is the latest sports club to launch its own blockchain-based tokend to provide new tools for crypto fan interaction. Previously, AC Milan also reached 450 million fans with blockchain technology by launching the digital currency $ ACM on the Chiliz (CHZ) system. At the end of December 2020, Juve and PSG fan tokens appeared on the Binance Launchpool platform.
We are delighted to announce a multi-year global partnership with @socios to become the club’s official Fan Token partner.
FULL STORY: https://t.co/f9oXzlv3wF
– Manchester City (@ManCity) March 19, 2021
Manchester City has partnered with fan interaction platform Socios.com to launch the CITY token on the Chiliz blockchain. Similar to other European clubs like FC Barcelona and Juventus, Manchester City will now have the option to offer VIP rewards, club promotions, games and AR support features using token.
Stephan Cieplik, senior vice president of global business partnerships for City Football Group, the parent company of Manchester City FC, said participants as Cityzen members of the club will be eligible for CITY tokens. free, for full access to benefits and rewards.
Alexandre Dreyfus, chief executive of Chiliz and Socios, said that the new token CITY will give fans unique real-world and digital experience rewards as soon as COVID-19 restrictions are lifted.
Besides, another token of blockchain platform run by Socios, Chiliz (CHZ), has achieved a lot of success. Chiliz (CHZ) saw a 1,600% increase in March, reaching a market cap of $ 1 billion. At the time of writing, the CHZ market cap is $ 3.8 billion. In early March, Chiliz completed a $ 50 million funding round as part of its expansion to the United States.
In the Premier League, the toughest football league on the planet, Manchester City is the 5th most valuable football club worldwide, estimated at $ 2.7 billion in 2019. Currently, Manchester City are also possesses the highest number of fans on the list of top football clubs.
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