‘Instagram and TikTok are getting in the way of Google Maps and Search’

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2022-07-18 18:59:46

According to TechCrunch, TikTok’s threat to Google’s business is not limited to YouTube. Google’s core services, including Search and Maps, are increasingly losing traction as young users turn their attention to social media. Meanwhile, video is also the first choice when they want to discover something, according to Prabhakar Raghavan, senior vice president and executive at Google’s Knowledge & Information organization.

The above statement was made during a conversation at the Brainstorm Tech conference hosted by Fortune, mainly talking about the future of Google products as well as the company’s efforts to promote AI adoption. When talking about the development of search engines, Prabhakar Raghavan noted that young users have turned to apps like Instagram and TikTok instead of Google Search or Maps for discovery purposes.

Our research shows that new Internet users are changing their minds and expectations. The information they want to extract is completely different”, added Mr. Raghavan, and affirmed that instead of entering specifically what they want to search for, users tend to discover new things more randomly.

In our studies, almost 40% of young adults would not visit Google Maps or Search to look for a place to eat lunch. Instead, they look on Instagram and TikTok“, said Google leader.

Google Maps

The 40% figure sounds quite surprising, but Google was forced to admit it. The above results are based on an internal study of young US users between the ages of 18 and 24. The data has not been published yet, but is expected to be added to the list of competing sites. Google paintings.

The new trend is said to be able to disrupt Google’s core search and discovery business over time, not to mention the ads that TikTok integrates into videos. Young users used to be able to use the Maps app to find places, but the data shows they don’t necessarily start their journey with Google anymore. This means that all the effort Google has made over the years to organize, manage, and showcase different businesses could end up falling apart.

Mr. Raghavan also shared that young people are often interested in “visually rich forms of search and discovery“. Although Google has tried to upgrade Maps with an interface like a paper map that is “sticked on the phone”, this still does not meet the expectations of young users.

We have to meet expectations, starting with new technologies” Mr. Raghavan said. “For example, Google Maps is now incorporating augmented reality to help users locate their location instead of struggling to find their way based on a small blinking blue dot on the screen.“.

Google leaders: 'Instagram and TikTok are getting in the way of Google Maps and Search' - Photo 2.

Google Leader: “Instagram and TikTok are getting in the way of Google Maps and Search”

Recently, at the Google I/O developer conference, Google announced improvements to Google Maps thanks to a rich 3D view instead of the digital paper map as before. Users can then use their phones or wear AR glasses to start their search journey. Of course, until then, Google will face a huge risk of competition from TikTok or Instagram.

Follow: Tech Crunch

#Instagram #TikTok #Google #Maps #Search

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