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FC Barcelona football club has just held the legendary NFT auction Johan Cruyff, raising the amount of 693,000 USD.
On the evening of July 29, FC Barcelona held its first official NFT auction. Titled “In a way, Immortal”, the NFT in animation and sound depicts the legendary Johan Cruyff’s volley against Atlético Madrid’s net during the match on December 22, 2973. This NFT is issued on the Polygon blockchain platform.
The auction was organized by Sotheby’s, a well-known auctioneer that in the past time has also been very active in the NFT segment with the establishment of Sotheby’s Metaverse.
The first NFT in @FCBarcelona history is coming to Sotheby’s: a one-of-a-kind audiovisual digital artwork recreating @JohanCruyff‘s legendary flying kick goal on 22 December 1973 will be auctioned off on 29 July. https://t.co/tfY7lGr2H5 pic.twitter.com/sCjRGFM5Ue
— Sotheby’s (@Sothebys) July 21, 2022
According to the press release of the Catalan team, the auction received the interest of more than 30 investors, with the winning price of $ 693,000. NFT buyers are also given many other VIP benefits by Barcelona and become “Barca Digital Ambassadors”.
“In a way, Immortal” is the first NFT in a series of 10 NFTs to be announced by FC Barcelona in the near future, depicting iconic moments in the club’s history.
As reported by CHK, at the beginning of March 2022, President Joan Laporta of Barcelona announced that he would release an NFT collection to raise funds and help the Camp Nou team overcome the current difficult period.
FC Barcelona in this summer’s transfer window has had many notable signings such as striker Lewandowski, winger Raphina, centre-back Kounde and centre-back Christensen, showing that the team’s reputation is still enough to attract individuals. wants to help coach Xavi in his quest to regain his lost glory.
The sports field in general and the football village in particular are increasingly seeing agreements to integrate cryptocurrency and NFT. In addition to the “hundred million USD” sponsorship contracts of many crypto giants for major sports organizations, notable names such as Ronaldo, Messi and Liverpool have announced partnerships with industry players to develop NFT collection implementation.
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