Cristiano Ronaldo (CR7) Launches NFT Collection With Binance

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2022-06-30 17:50:40

On the evening of June 23, the world’s largest cryptocurrency exchange Binance announced that it was about to collaborate with Football superstar Cristiano Ronaldo to release his own NFT collection.

CR7 Releases Private NFT Collection on Binance

CR7 Releases Private NFT Collection on Binance

Specifically, according to the content announced by Binance, the striker of the Portuguese national team and the Manchester United club will issue a series of NFTs on the Binance NFT platform. All users of the Binance exchange in many countries around the world can purchase CR7’s NFT through the Binance Pay app.

* Can simply understand NFT (or Non – Fungible Tokens) is the only type of digital security identified on the blockchain, the technology that plays a role for cryptocurrencies like Bitcoin. NFTs are used in the arts, high profile trades or card trading in sports.

It is known that this is the first NFT collection of Cristiano Ronaldo and he is the design consultant. The 37-year-old superstar said:

“Nothing is more important to me than the fans, so bringing this new experience is what I want to do. I know fans will be as excited about the collection as I am.”

On the Binance side, CEO Changpeng Zhao stated:

“Cristiano Ronaldo is one of the best footballers of the moment and has become an icon in many fields. He has a huge fan base thanks to his talent and philanthropy. We are honored to give his fans the exclusive opportunity to interact with Ronaldo and own a piece of sporting history.”

Before CR7, the giant Binance had reached many other agreements in the sports field, such as sponsoring the Argentine football team with the presence of superstar Lionel Messi, the Brazilian Football Federation, two clubs. the set SS Lazio (Italy) and FC Porto (Portugal).

NFT and global sports

NFT and global sports
NFT and global sports

In recent years, the relationship between crypto companies and sports has not been unfamiliar, with big names from the crypto market now sponsoring franchises in sports. difference. One of the leading names in this business is Crypto.comin 2021, the company acquired the stadium rights to the Los Angeles Lakers basketball team in a $700 million deal and this year continues to name the Miami F1 circuit. Crypto.com was also selected as the official sponsor for the 2022 FIFA World Cup taking place later this year.

Other sports stars like Jr. Neymar and Serena Williams also showed special interest in NFT when becoming a member of “Bored Ape Yacht Club”a private club of NFT owners that cost more than $200,000 each.

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