Barcelona successfully auctioned NFT Johan Cruyff for $693,000

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2022-08-01 07:57:39

The first NFT live auction of the Spanish professional football club was shown on the big screen in Times Square, New York.

On Friday evening (July 29), FC Barcelona held the club’s first official NFT auction. Artwork titled “In a way, Immortal” (Translation: “That way, the Immortal”), animated and sound, is an NFT depicting Johan Cruyff’s volley against Atlético Madrid on December 22, 1973.

The auction is organized by the house Sotheby’s – Reputable auctioneer has actively supported NFT over the past time. The result is closed, Cruyff NFT is sold for 693,000 USD and the Polygon blockchain is the platform that issues this NFT.

In addition, the event was attended by the President of FC Barcelona, ​​players Pedri and Sergio Busquets, and the family of the late legend Johan Cruyff.

According to the press release of the Catalan team, more than 30 investors have paid special attention to the auction from the starting price of only 1 US dollar. After that, NFT won for nearly 700,000 USD. It is known that the new owner of Cruyff NFT was also given many other VIP benefits by FC Barcelona and became “Barca’s Digital Ambassador”.

“In a way, Immortal” is the first in a series of 10 NFTs to be announced by FC Barcelona in the near future, depicting iconic moments in the club’s history.

NFT captures legendary moment in FC Barcelona's history
NFT captures legendary moment in FC Barcelona’s history

Earlier, at the beginning of March 2022, President Joan Laporta of Barcelona announced that he would release an NFT collection to raise funds and help the Camp Nou team overcome the current difficult period. He also mentioned his ambition to build his own metaverse world.

During this summer’s transfer window, FC Barcelona has had many notable signings, including striker Lewandowski, winger Raphina, centre-back Kounde and centre-back Christensen. It seems that for now, the team’s reputation is still enough to attract individuals who want to help coach Xavi on his journey to regain his lost glory.

See more: PSG FC files trademark application to join Metaverse and NFT

Sports in general or football in particular are seeing more and more agreements to integrate cryptocurrency and NFT. Most recently, mid-July, Messi and the French rich guy Paris Saint-Germain (PSG) participated in the tour in Japan with the form of selling tickets in the form of NFT with special privileges. In addition to sponsorship contracts of “millions of dollars” from Crypto “big hands” for sports organizations, individual superstars Ronaldo, Messi or Liverpool also collaborate with industry companies to release NFT collections. private.

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